B2B ordering portal vs B2B ecommerce

B2B ordering portal vs B2B ecommerce platform: which fits your process?

A B2B ecommerce platform is designed for broader digital commerce. A B2B ordering portal is a more focused fit when known locations, franchisees or dealers need to place repeat orders within centrally managed products and rules. In parts of Europe, a B2B ecommerce store may also be called a B2B webshop.

Focused ordering versus broader digital commerce

Known organizations and users

Cresco starts with known locations and users with their own access, roles and relevant products.

Catalogue by location

Not every buyer needs to see the same offer; your central team controls what is available by location.

Ordering and delivery workflow

The focus is on ordering rounds, changes, delivery and follow-up rather than online acquisition or consumer commerce.

Which solution fits which problem?

  1. 01

    Choose a B2B ecommerce platform when product presentation, broader digital commerce and commercial selling are central.

  2. 02

    Choose an ordering portal when a known network needs to order within central rules.

  3. 03

    Use location, role and catalogue rules to show users only relevant choices.

  4. 04

    Keep order and delivery in one operational workflow afterwards.

Cresco is logical when

you work with a fixed network of locations, franchisees or dealers

catalogues, delivery units or ordering moments are centrally defined

the order is part of an operational process rather than only a sales transaction

a broader ecommerce platform offers more functionality than your network actually needs

Solutions

See which model fits your ordering process

In a demo we compare your current workflow with an ordering portal and also point out when a broader B2B ecommerce platform would be the better fit.

Book a demo